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gave us two distinct brands ; we retained Woodlands for trade products and Tiger as a separate catalogue of retail garden buildings sold directly to consumers . Both sides of the business became extremely successful , with the initial group turnover of £ 9 million in 2008 growing steadily to £ 25 million in recent years . Tiger is an important growth channel for Woodlands , and we expect it to represent about 55-to-60 percent of our group turnover this year . Consequently , Tiger has effectively become the primary focus of our group ,” Ross explains .
Boosting brand awareness
He sheds light on Woodlands ’ ongoing efforts to propel Tiger to the forefront of the market and its aspirations for the brand . “ When Tiger first entered the market , there were already a few competitors making strides in the online garden buildings sector .
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