Manufacturing Today Issue - 221 February 2024 | Page 93

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Woodlands

Home & Garden Group

This highlighted the potential that existed in that market – we just didn ’ t realize how much , as Tiger ’ s rapid growth truly surprised us . Lately , our strategy has been to propel Tiger ’ s success even further because we see an opportunity to establish it as the leading brand within the garden buildings space . This market often treats garden buildings as commodity products , but we believe there is room for a strong brand like Tiger to thrive in that market . This is the reason we have invested in above-the-line marketing , which includes TV advertising , high-quality brochures as well as an active presence at trade and retail shows to increase brand awareness . Furthermore , we ensure our Tiger products look different to every other product to stand out from the crowd . We have already witnessed significant progress in terms of brand awareness since we began investing in strategically selected marketing

& Continental Hardwood Specialists

Serving the nation with responsibly sourced , quality hardwood products since 1890 .

Nationwide fast delivery of sawn and machined hardwoods .

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