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Jason and his team focus their marketing efforts on identifying with these end customers . “ To deliver on the value proposals , we have three different brands with varying value differentiators ,” he continues . “ Big Tex trailers are a more standardized trailer which aim to ship with short lead times out of finished goods . The Big Tex product line is aimed at gritty , hardworking professionals that have a need for a tough trailer at a good price . PJ Trailers offer a similar product portfolio to Big Tex but encompass dealer configuration facilitated through a tightly integrated dealer portal . PJ ’ s brand symbolizes a similar grit with a community centric feel . BWise Trailers target a premium market with strong fit and finish , and one of the best coating solutions in the business , supporting customers who want a premium trailer to fit their business or persona image .

“ One of the most valuable pieces of our value proposition is our scaled manufacturing and supply chain network ,” he explains . “ We have strong supplier partnerships with the best in the industry . They work with us to deliver high value , cost effective solutions that can position our dealers to win .”

Manufacturing innovation

Cost and scarcity of labor are challenges facing the entire industry . “ Efficiencies and capacity challenges are being achieved through automation . In short , we must look at doing more with less . Combining the right mix of products , manufacturing technology , and a marketing engine to drive leads to dealers is what drives us ,” Jason sums up .

He goes on to discuss some recently launched new products . “ Big Tex and PJ have recently deployed a feature rich line with Big Tex launching the X series and PJ launching

As a reliable battery distributor since 1932 , Continental Battery Systems stands by the same principles and ethics it was founded on .

Our customer relationships have allowed us to embrace tremendous growth , expanding to more than 200 + Nationwide branches and allowing for distribution to over 30,000 dealer locations .

Wholesale and retail resources remain our greatest priority !

Tel : 800-442-0081 | www . continentalbattery . com Continental Battery Systems Global Headquarters , 8585 N . Stemmons Frwy . Floor 6 , Dallas , TX 75247

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