Digital commerce architecture that allows agile adaptations , scalability at lower cost , and the modularity required to get ahead of the market changes .

A fresh look at eCommerce

While digital commerce channels were not traditionally major revenue drivers for the loyaltybased industry , an increasing number of B2B manufacturers are recognizing their potential to transform business and open new revenue streams . PwC reported a growing trend among manufacturers to shift from zero to 60 percent of their total sales online within just a few years , a shift becoming increasingly common worldwide .

In addition , IDC ’ s manufacturing survey indicates that 47 percent of manufacturers globally now view B2B digital commerce as a strategic initiative critical for enhancing the buyer experience .

This shift towards digital has dramatically increased the demand for more robust supply chain solutions . In response , businesses relied on all-in-all monolithic platforms . Unfortunately , those options often stifle innovation and accumulate technical debt , leading to further complications in adjusting to the market and evolving demands .

So , where should B2B manufacturers look to enhance their buyer journey ? The answer lies in composable commerce .

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