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Unlocking unlimited potential with composable commerce
Composable commerce is a modular solution design approach to eCommerce that combines best-of-breed , cloudnative , technology agnostic , independent components into an architecture that allows enterprises to respond to evolving specific business needs . By allowing companies to choose and integrate optimal commerce features , they can create fully customized discovery and buyer experiences that can adapt to unique needs and ever-evolving markets .
The flexibility of this approach allows businesses to scale without limits , whether it ’ s accommodating traffic growth , expanding product catalogues , or exploring new business models . It also removes the need for expensive and disruptive upgrades as the market evolves . Instead , manufacturers can grow their platforms alongside their business .
Orbia Building & Infrastructure ( Wavin )’ s composable commerce success is a solid example of what ’ s achievable . Once entirely operated by its face-to-face , representative sales process , the company turned to digital platforms , unlocking a completely new sales channel . This smooth transition quickly obtained results with the manufacturer opening numerous webshops and being able to meet the increasing demand of B2B merchants . As a result , Orbia significantly grew its online presence and drove its revenue to new heights . The company now predicts 60 percent of its global sales to be digital , enabled by the adaptability and scalability of composable commerce .
While building a commerce vision with composable tools may appear more complex and time-consuming than monolithic solutions , pre-built composable architectures such as Foundry are available to lay down the foundations and act as a
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