Manufacturing Today Issue - 226 July 2024 | Page 165

_____________________________________________________________________________________ Newco Enterprises Inc .

Convenience and consistency

How Newco Enterprises Inc . keeps customers content with a steady supply of the beloved brew

Newco Enterprises Inc . was founded in September 1974 by inventor , Enoich Vittoe , and his wife , Pauline , along with Nancy Webster , who was responsible for accounts , and me ,” begins Joe Webster , Founder . “ The team developed an automatic glass carafe coffee brewer . It was designed to deliver improved heating efficiency and to ensure reliable operation in areas with high TDS mineral levels , with the aim of reducing the expense of constant associated servicing requirements .

“ The company factory is in Saint Charles , Missouri . We worked with local coffee companies in the Midwest , offering equipment for sale or rent . Alongside manufacturing , we began a remanufacturing service for equipment owned by coffee companies . As our expertise developed , we gained a broader knowledge of the competition ’ s equipment designs . Based on this knowledge and an understanding of the cost of parts , we developed a replacement parts program focused on frequent failure components , offering lower prices than those of the OEMs . manufacturing-today . com 165