Manufacturing Today Issue - 226 July 2024 | Page 166

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Listening to customers
“ This program was very successful and enabled us to offer value products to customers throughout the North American markets . We then expanded in 1980 with the acquisition of Charter Design Equipment , based in Minneapolis . This acquisition brought with it an equipment production line , as well as the capability to fabricate metal cabinets . We made improvements to the equipment , rebranded it as Model R and standardized the replacement parts , thereby enabling customers to purchase without the risk of having to invest in different components . The Model R design meant we could begin offering a line of pour over and automatic fill coffee brewers to the fast-growing office coffee market .
“ Over the next five years , we expanded sales and equipment rentals for market distribution and grew the company ’ s presence outside of the Midwest by means of a regional network of brokers and beverage product distributors . Our marketing approach for the office sector was built upon the simple philosophy of custom-built features alongside private labeling . This approach served us well and we were able to begin building equipment for customers who operated in the office , restaurant , and convenience store markets .
“ Newco ’ s portfolio of equipment models expanded in line with customer demand , as operators were looking for equipment features that could be used as marketing tools . Customers were focused on energy management and multiple volumes to satisfy their employees during lunch and break periods . Our next investment was to vertically integrate into manufacturing electronic controls . This allowed us to quickly develop and customize equipment for customers

MOLDING TOMORROW ’ S INNOVATIONS TODAY

At Suzhou Frae Plastics , we craft precision injection molds that redefine industry standards . Specializing in Automotive , Electronics , Medical , and Household sectors , our state-of-the-art facilities in China deliver USA quality tools worldwide . Utilizing cutting-edge 3D design software and top-grade materials , we ensure unmatched reliability and durability in every mold .
From concept to reality with Suzhou Frae Plastics
Contact us on 502-517-2205 john @ ttstooling . com
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