Manufacturing Today Issue - 230 Nov 2024 | Page 111

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Point Fires market . The depth in our portfolio of products allows us to offer models across the company in various brands , that range in price from £ 100 up to nearly £ 5000 , making sure we can provide the right product for every customer .”
Recognized brand
Maintaining a heritage of products made in Britain can be difficult to balance with staying competitive in a global market , Michael outlines how the company treads this line . “ We ’ re proud of our British label , which represents craftsmanship , quality , and reliability . We have an experienced and dedicated team of in-house product designers and engineers who continue to develop and innovate new products .
“ Our newest product range , British Fires , is the pinnacle of the company ’ s progression in research and development , which has fueled global sales growth year on year . We were granted the rights to use the name British Fires by the UK Government . To be granted this , we were required to prove that we are preeminent in our field , and best in class . British Fires is a brand name that is now recognized across the industry .
“ By constantly innovating , adopting advanced manufacturing techniques ,
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