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software testing and validation now being able to be conducted without any physical hardware , further accelerating the shift toward cloud-based development .
Migrating software development to the cloud allows manufacturers to establish virtualized software environments well in advance of the availability of centralized hardware . Once the hardware is ready , the software can be seamlessly deployed through Continuous Integration / Continuous Deployment ( CI / CD ) pipelines . This approach , known as ‘ shifting left ’ in the industry , accelerates both software validation and the overall manufacturing process .
Championing collaboration
In traditional automotive manufacturing , the ‘ System V ’ approach delays validation until after development and hardware assembly , pushing testing to the end of the production timeline . In contrast , cloud-based CI / CD pipelines allow for earlier validation , significantly cutting time and costs for automakers . These efficiencies have the ability to potentially shorten production timelines by up to a year , yielding substantial cost savings and faster market entry for new models .
The transition to SDVs affects not just automakers but the entire supply chain . With the consolidation of hardware , suppliers are increasingly tasked with developing software for centralized systems rather than individual modules . This evolution requires stronger collaboration between automakers and suppliers to ensure seamless integration and innovation .
While standards bodies are promoting technical collaboration , commercialization continues to pose a significant challenge . A study by Roland Berger found that 67 percent of automotive stakeholders view software commercialization as the primary barrier to the adoption of SDVs , outweighing technical and operational obstacles . To address this challenge , General Motors , in partnership with
Magna International and Wipro , launched an independent business entity SDVerse to develop an automotive software marketplace designed to enhance collaboration among automotive OEMs , Tier 1 , Tier 2 suppliers and software startups , paving the way for a more connected industry .
Industry transformation
Launched on September 30 , 2024 , the SDVerse software marketplace serves as a pivotal platform for commercializing automotive software , fostering transparency and promoting relationships between buyers and sellers . By leveling the playing field for players in the automotive supply chain and
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