____________________________________________________________________________________ Erwin Hymer Group UK
Improving quality
EHG UK is dedicated to listening to the voice of its customers . Research and development are based on customers ’ wants and needs . Focus groups and customer forums have been brought to the fore , as the company strives to be the number one choice in a competitive market . The relaunch of EHG UK ’ s brands , Xplore , Elddis and Buccaneer has created a foundation for growth and development , with a targeted marketing strategy for each brand ’ s defined demographic .
The commercial team has been invigorated with the appointment of Product Management and Marketing Director , Adam Carmichael , and his plans to expand the team and its capabilities . This year sees the first motorized product from Xplore : the brand for adventurers , with the unveiling of the all-new Xplore CV X5 and CV X8 campervans . The campervan market continues to grow , with production numbers
Team effort is crucial to our ongoing success and it ’ s clear that our employees are engaging with the strategic vision of the business
now equal to coach built motorhomes . The caravan market remains slower , but EHG UK ’ s Buccaneer brand bucks the trend , with the UK ’ s most luxurious touring caravan range and pioneering design and technology . Elddis remains the company ’ s core brand in terms of volume , for caravans , motorhomes , and campervans . Elddis celebrates its 60th anniversary in 2024 and enjoys a loyal customer base and strong retailer network .
Since joining EHG UK two years ago , Managing Director Chris Short has been clear that the company ’ s future success is reliant on improved quality throughout the business :
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