Manufacturing Today Issue - 232 Jan 2025 | Page 71

_________________________________________________________________________ Axiom Manufacturing Services
Re-energizing the brand has also helped internally mark a new era for the company
in greater detail to see what the best way to harness it would be . Even if we decide it ’ s not ready yet to incorporate into our systems , it ’ s an important analysis that needs to take place .”
To reflect the company ’ s success and growth in recent times , Axiom is undergoing a brand refresh , updating its digital presence to match its cutting-edge production capabilities . “ In May of 2024 ,” Chris explains , “ we updated our website and our LinkedIn alongside our other digital assets . Our previous website no longer represented who we are as a company , therefore the updated version is much more sleek , informative and engaging . We ’ ve also placed a real focus on
developing our digital presence , including regular posting on LinkedIn to drive growth and engagement . Re-energizing the brand has also helped internally mark a new era for the company , helping stakeholders buyinto our philosophies and more collaborative working , all pushing in the same direction , towards the same goals .”
Reflecting on what has driven the significant growth phase the business is currently experiencing ; Chris concludes by highlighting some key factors : “ We ’ re a cando company ; it ’ s an approach that has served us extremely well . Even in the semiconductor crisis for example , we still grew year on year . We are also very resourceful ; we have an ability to procure parts that others can ’ t or won ’ t find . That I would say is one of our key strengths and therefore we have built some really strong partnerships .” ■
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