Manufacturing Today Issue - 235 Apr 2025 | Page 159

________________________________________________________________________________________ Norwalt
Automation

Culture driven growth

How Norwalt Automation has developed an innovative and young engineering department through internal training

Norwalt Automation is a familyowned business that began over 50 years ago. Director of Operations, Matt Seitel, elaborates on how the business has evolved into a preferred and trusted resource for elite automation machinery:“ My grandfather founded the company in 1971,” he begins.“ We make custom automation machinery. This can be anything from assembly to different types of packaging, including filling, cap lining, closing, and layer packing. We make machines that no one else likes to make; complex and difficult ones. We come up with the concept of catering to the customer, including any adaptations they might want. Typically, we start from scratch with a customer. They’ ll come to us with an idea, we consider all of their requirements and then come up with a concept sketch. Then we design all the mechanical and electrical components.“ We take pride in the quality of our machines; we always aim to impart the highest quality and the most efficiency possible into the equipment. We also prioritize our customer service. When a customer is experiencing issues, they can always call us, even at 3am, I will pick up the phone. In the US, we guarantee

24-hour on-site support.”
Matt then reflects on how demand for automated solutions has evolved in recent years:“ There have been quite drastic changes. Since Covid, there has been a boom, not
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