________________________________________________________________________________ CDA Domestic Appliances

CDA Domestic Appliances transforms British and Irish kitchens with innovative, stylish white goods

Despite its acquisition by Amica, CDA remains an innovative British business through and through, as Laura Sills, Head of Product, highlights.“ One of the things we are known for is being one of the few appliance brands focused on designing kitchen appliances exclusively for the UK and Ireland market. While many major companies develop products for the broader European market, we specifically tailor our designs with the British and Irish end-consumers in mind. In our early years, we were particularly renowned for our creativity. At the KBB trade show, which happens every two years, we became a must-visit stand as people were excited to see the latest crazy products we had come up with. For instance, we

showcased products like leopard print ovens, beer dispensers, and grill drawers, each imbued with a bit of personality. However, leopard print patterns were encouraged back in the day, so even though we are slightly quirky, we always ensured that our products retained their commercial appeal,” she clarifies.

Creativity and an in-depth knowledge of its consumer base have been key in driving CDA’ s growth within the British and Irish markets. Tim goes on to explain how the company came to establish a brand identity and approach that truly resonates with its audience.“ We often refer to the foundation of our business as the‘ CDA Ecosystem’, a concept we have recently been showcasing

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