PARTNER CONTENT
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during the refresh and relaunch of a few models within our product range. The CDA Ecosystem is not just about selling products but also designing these products to meet the specifications of the UK market and appeal to our consumers through their uniqueness. As part of that, our in-house technical team is in charge of checking the quality standards of all products being received in our warehouse, working closely to innovate and introduce new features.
“ Across every interaction point with our customers, we are committed to delivering a fantastic experience. Operating our own UK-based call center for handling postpurchase queries, issues, and concerns enables us to uphold this commitment. Additionally, our engineering team boasts industry-leading first-time fix rates, which are in excess of 90 percent. This means that when a product malfunctions, we fix the issue correctly and quickly on the first attempt 90 percent of the time, a rate that outperforms industry standards by far. Additionally, we have specialized teams and communication channels to engage with trade professionals, serving as the interface between customers and our business,” he elaborates.
To further promote interactions with customers, CDA recently transformed its showroom to welcome them.“ Over the past two years, we have focused substantially on product development and innovation within the CDA brand. Last year, we launched our signature collection at KBB, which is tailored for the kitchen studio market and was phenomenally well received. This
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