_________________________________________________________________________________________________ Fold Hill Foods
’ s future
supplier. The sales team started marketing Ted’ s products, and following this move, in 1982, the first official customer became the Coop, whom we still supply to this day, and the business has gradually grown from there.”
The next 30 to 35 years focused on supplying supermarkets, but in more recent years, there’ s been a few smaller business acquisitions. Ben explains why this approach is significant.“ It has enabled us to create our own portfolio of brands, and we now have a mixture of supplying own label to supermarkets, comanufacturing for other brands in the pet area, and producing our own brands that we sell predominantly in pet specialty.
“ We’ ve got the Fold Hill brand itself, which is a value brand that we sell in a lot of discounters and pet specialty stores. We also have another value brand called Superior, and that’ s really to hit certain price points. Alongside these, we have the Pointer brand, which is mainly dog biscuits but also encompasses treats. That’ s a business that we acquired nine years ago that we’ ve continued to grow. We’ ve supplemented this by putting pick-and-mix stands out into the trade. This has helped expand the category quite significantly. We then have Laughing Dog, which is a brand that has been around since 1936, and we bought it from a set of
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