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administrators about 15 years ago. We then premiumized the brand by moving it towards complete foods, both wet and dry, as well as treats. It is predominantly an online brand but has some presence in supermarkets.
“ We also have Ruffingtons, which launched around six months ago. After seeing success with seasonal treats and seeing a small cottage industry develop where people would take our dog biscuits and turn them into cakes, selling them on to local pet shops, we took the idea and ran with it. Now the range includes dog eclairs, dog doughnuts, canine cupcakes, and terrier truffles. We’ ve managed to partner with some big
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