Manufacturing Today Issue - 239 August 2025 | Page 14

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be correct as goals and objectives shift. It’ s like always having eyes on the contract.
“ The solution can be used at any stage right through to resolution, where we’ ve built AI alternatives to mediation and expert evaluation to get quick outcomes and avoid the need for costly consultants, lawyers or litigation. It is much more commercially sensible to try and fix an issue rapidly and make the relationship work rather than look for a replacement supplier.
“ Traditionally people have seen conflict as failure. Staff feel like they aren’ t managing the relationship properly and feel at fault, but I don’ t agree with that. There are some industries where relationships can just be tricky to navigate. Conflict is a signal in the relationship that something needs to be worked on. Use this opportunity to strengthen the relationship, make changes and overall gain competitive advantage, and reduce the emotional and financial toll of disputes as well.”
Having started its strategy with large enterprises with sizeable supplier bases, Resolutiion has already worked with several household names, not just in manufacturing but across various industries.“ We’ re now moving down to mid-market manufacturing companies and smaller manufacturing
companies. I think we often forget that SMEs are working with bigger manufacturers as suppliers and need the most support in this area.”
While still fairly new in the market, Resolutiion is already making an impact, and this was recently acknowledged when Fay was revealed as the winner of a techUK President’ s Award, in the Economy category. techUK praised the solution for its transformative effect – noting its ability to dramatically reduce time-to-resolution from weeks or months to days. This speed not only reduces costs but also maintains momentum. This protects business continuity, even when disagreements occur.
While Octavia is the heart of Resolutiion, the people side of conflict must also be factored in.“ In terms of human behavior, conflict and disagreements cause stress, and when human beings are under strain, they can behave in very different ways, depending on who they are as individuals,” says Fay.“ Our platform takes that into account, so it’ s not just about commercial business reality, it’ s best practice. Particularly with the resolution tools, it is attuned to human behavior.
“ What people often need is some support in those stressful times and finding quick outcomes when facing complex scenarios reduces stress levels. Our platform is like having a co-pilot. We’ re not replacing people; we’ re supporting them and empowering them.”
From speaking to Fay, her passion for the business and the sector is evident. She believes that drive has been an essential factor in Resolutiion’ s success.“ We are all passionate about what we do and that means we bring our best selves to work,” she says.“ The culture we have created stems from everyone’ s belief in the benefits of dispute resolution and around how we can support businesses throughout the process.
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