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Silentnight has a product pipeline that is driven by market insight and consumerled innovation. The company works with countless external partners including macro trend agencies, government agencies and academic institutions.“ As the biggest brand in the market,” Danny elaborates,“ it is important that we understand sleep and continually push to improve the quality of sleep for everyone through our products. We work across all aspects of sleep and have a SATRA Accredited Laboratory on site. We have developed many additional tests and procedures that go above and beyond the standard. This allows us to effectively substantiate any claims and understand in detail how products perform and respond in situ, not just in a lab. All the details relating to resilience, sustainability, breathability, firmness, thermal conductivity, material and chemical content are meticulously
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