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Silentnight calculated and captured to provide a wide-reaching database. This allows the product team to tailor product solutions to address specific issues and present the best performing products to the consumer.
“ The Rest Easy mattress that we supply to Premier Inn, for example, was in development for approximately 18 months. We aimed to provide a unique sleep solution that fully supports the ambition of Whitbread and the Premier Inn team,” Danny shares.“ Comfort and quality of sleep are extremely important to wellbeing. We developed a new set of test methods, in addition to the British Standard testing, to understand the physical aspects of sleep better, including the transmission of heat and moisture in the sleeping micro-climate.
“ The team also focused on the importance of spinal support and worked hard to fully understand this in terms of effective zoning, collecting over a million data points, working with independent
labs, specialists in biomechanics, and academic institutions to map the spine in multiple planes with 3D cameras, to ensure minimal diversion from the neutral position. Considerations for product end of life were also considered. We extended the life of the mattress by splitting it into two components, putting in a defined replacement program to reprocess the materials. Having a twopiece construction is also a significant benefit to housekeeping as it is much easier and lighter to maneuver. The compliance team worked extremely hard in partnership with the Whitbread technical team to ensure the product was put through its paces to deliver the best night’ s sleep possible.”
In 2024, following a six-month process, Kent-based bed and mattress manufacturer, Sleepeezee, was acquired by The Sleep Group, owned by HIG Capital. The Sleep Group is the majority shareholder of Silentnight.“ The Sleepeezee acquisition has allowed The Sleep Group to obtain more market coverage and
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