___________________________________________________________________________________________________ Palermo
Villa
“ When the last season came out, Stranger Things contacted us to create Surfer Boy Pizza, and with the new season rolling around, we really wanted to highlight our love of the Stranger Things brand. There’ s a sticker giveaway inside every pack, which is cool because the consumers can go and buy different products to collect them all, and we hope that they’ ll be able to enjoy the Stranger Things pizzas whilst watching the new season,” Nick comments.
Mouthwatering master-pizzas
In terms of research and development – whether it be in adherence to new market trends, client expectations or pop-culture promotions – Palermo goes the extra mile in crafting its mouthwatering masterpieces. With the new manufacturing site further enhancing its operational capabilities, the possibilities are truly endless.
“ A customer comes to us with an idea that they’ d like us to develop; alternatively, we show them different innovations that we’ re working on based on our company’ s R & D capabilities. We’ ll send out 50-to-60 different concepts to consumers and see if they’ re willing to buy any of them. Some of the concepts may be unfeasible, but it’ s good to understand what our consumers are looking for so we can develop the technology for the future, much like with our new high-hydration artisan dough,” Nick explains.“ There are a lot of different international trends surrounding pizza. Italy and America, for instance, have their own styles of pizza, so we try to look at what’ s trending in foods and flavors, as well as what people are willing to buy enough of to keep the product on the shelf. For us, it’ s always a delicate balance of pushing the edge of innovation whilst also understanding that it takes a lot of time and money to push something new out to the market.
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