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showcase the product inside. Windowing concepts become critical, as does the way the product is held and encapsulated within the paper structure. That’ s where much of the innovation happens. Our team works closely with customers to balance aesthetics, functionality, and sustainability in a way that truly highlights their product.
“ For personal care and cosmetics brands, where presentation is everything, this is both a fascinating design opportunity and a complex packaging challenge. But we embrace it as an exciting project; one that pushes us to think differently and deliver solutions that make an impact. We’ re already seeing significant growth and adoption in the market, and as the shift toward paper continues, the all-paper blister will become an even bigger part of what we do.”
As packaging becomes more sustainable, it often incorporates more regrind or postconsumer content, which affects material performance. For example, in paperbased packaging, higher recycled content shortens fiber length, reducing strength and rigidity. Similarly, in plastic packaging like clamshells, clarity diminishes as recycled content increases.
“ These are the kinds of trade-offs we navigate in the sustainability journey,” Tim shares,“ balancing environmental progress with performance and durability. Shorter fiber lengths can compromise structural integrity, which is critical in packaging that must withstand handling on the retail floor without tearing or detaching from hang tags. Structural strength also plays an important role in theft deterrence, particularly for highervalue or heavier products. For that reason, some household goods still face limits on how far we can push sustainable materials without sacrificing performance.”
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