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With a heritage of more than 70 years in the tire industry, Giti Tire( Giti) has built a reputation for resilience, consistency, and innovation in an increasingly competitive and fast-evolving global marketplace. Backed by extensive resources and decades of experience, the company’ s integrated business platform combines its global manufacturing and R & D network with advanced sales, marketing, and distribution channels to drive sustained growth and technological excellence. Consolidating its position in the US market, Giti is now focusing on its‘ Made in the USA’ strategy.
“ Giti has been around for 74 years, more than half the time of the global tire industry, and in the US for 30 years,” opens Phang Wai Yeen, CEO.“ Our roots are from Indonesia with the Giti name coming from Gajah Tunggal, meaning‘ supreme elephant’ when translated from Bahasa. Our elephant is a symbol of power, endurance, intelligence, and trust. While we continue to sell GT Radial, Dextero and Primewell brands, we’ re now introducing our flagship brand, Giti, to the US market.”
David Poling, Vice President R & D and Technical for Giti Tire R & D Center North America, elaborates on the company’ s products.“ We develop and manufacture a comprehensive range of application-specific tire solutions for passenger cars, SUVs, 4x4s, commercial vans, trucks, buses, motorsports, and specialty off-road machinery,” he explains.“ Each tire is developed using advanced engineering principles, combining optimized tread geometry, high-modulus casing construction, and specialized belt and bead configurations to enhance structural integrity and uniformity. Proprietary compound formulations are precisely tuned for heat dissipation, abrasion resistance, and traction performance across a range of operating conditions. From load distribution and rolling
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