___________________________________________________________________________________________________________ Giti
Tire resistance optimization to noise reduction and ride comfort, every Giti product is engineered to deliver measurable performance, safety, and efficiency advantages across diverse global applications.”
Michael Markoff, Executive Vice President of Sales and Marketing for Giti Tire USA adds:“ We’ ve recently launched a new touring line in the Giti brand, the GitiComfort XA1, as well as new lines in the All-Weather category in Giti and GT Radial brands. In early 2026, Giti will be launching a full line of AT and RT tires in both the Giti and GT Radial brands, targeting consumers looking for a more aggressive design and appearance.”
Giti serves a wide range of industries, but it has a particular specialism when it comes to motorsports.“ Our involvement in motorsports allows us to learn, research, and push the boundaries of technology, gaining invaluable data that directly informs our tire innovations,” David states.“ By analyzing vehicle dynamics simulations and performance metrics from racetrack data, we gain critical insights into tire behavior at the limits of performance. Using tools like F & M testing, CarSim vehicle dynamics simulations, and GripMax raceproven compounds, we continuously refine our tire designs for everyday consumers, ensuring high performance and enhanced safety on regular roads.
“ Formula Drift, for example, is the ultimate proving ground for our GT Radial SX2 RS tires. The racetrack is where we can push our tires to the limits. Imagine more than 1000 horsepower cars living on the edge, fully testing the tire’ s capabilities as they slide through the curves while still accelerating forward. It’ s where new material technology is developed and proven before the same science makes it into our consumer tires. Formula Drift also aligns with our marketing strategy to build brand awareness, as well as our‘ Made in America’ strategy, with
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