Manufacturing Today Issue - 245 February 2026 | Page 123

________________________________________________________________________________________________ BW Converting
regions, particularly Latin America, Asia Pacific, and Eastern Europe, where tissue production is expanding rapidly. We’ re developing flexible product designs and adaptable technologies that can deliver consistent quality while respecting local standards and preferences.”
Alongside new products and global expansion, BW has been harnessing automation and digitalization, including the use of digital assistants like Go2Roll™ to reduce training time and operator requirements.“ AI represents a significant opportunity to enhance both our customer support capabilities and the performance of our equipment,” Stan highlights.“ We’ re taking a strategic, phased approach to AI implementation that focuses on delivering tangible value to our customers and we’ ve implemented AI-powered troubleshooting assistants. This technology accelerates response times for customer inquiries, enables faster technician
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