_____________________________________________________________________________________________________
Flowtech
The leading specialist provider of hydraulics, pneumatics and process engineering solutions across the UK, Ireland and the Benelux, Flowtech offers customers market-leading product ranges, access to superior global brands and extensive services. In the year since we last spoke, the company has undergone a digital revolution of sorts, rebuilding its e-commerce platform to deliver a significantly improved experience for customers. Mike England, CEO, explains what drove that decision and what the process involved.
“ When I joined Flowtech in April 2023, I took time to assess all areas of the business and conducted customer surveys to understand how we were being perceived. One area that came back with a consistently high degree of frustration was our web platform. It was not meeting our expectations; upload speeds were frequently slow, customers struggled to find what they needed, and the overall experience simply was not good enough. The website was also operating exclusively within the product distribution in the UK part of our business. We had an entirely separate web platform in Benelux and no website at all
manufacturing-today. com 183