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in Ireland. At that time, many parts of the management system, an effective business were still operating relatively customer data platform, and more to independently, because we had not make the whole machine work end to finished integrating them. end. By the end of 2024, we concluded
“ Given that we did not have a that we needed to rebuild from the particularly strong company-wide digital ground up and create a scalable digital capability or platform, I brought in an and technology infrastructure capable external organization to assess what we of supporting our ambitions for the had and help us determine whether future,” he enlightens. we needed to improve it or rebuild it
Rebuilding a digital infrastructure entirely. Through that process, we brought is not a small task. For Flowtech, the in a completely new leadership team, process began with selecting a partner, including some people who came from ultimately resulting in a partnership outside this industry but possessed with a progressive, future-proof Austrian significant digital expertise. Chris Park, technology company. From the beginning, our Digital Marketing Technology Leader, its priority was to have complete control spent much of his career in retail and of the platform with the ability to understands that companies need a full develop it long-term, remain agile and digital ecosystem rather than a website continuously improve based on customer alone. In addition to the website, we feedback. The process took over a year, needed the right product information with Flowtech bringing together people
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