Manufacturing Today Issue - 246 March 2026 | Page 82

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and ongoing tariff uncertainty.” Currently shipping all goods from the UK, Street Crane’ s intention is to begin configuring products in the US facility to conquer the supply chain and shipping constraints.
In conjunction with US facility upgrades, digital infrastructure differentiates Street Crane from rival companies. It has applied crane configurators and customer portals, for instance, enabling better customer experience and empowering self-sufficiency.“ We typically work nine-to-five in the UK, but our US customers work in a different time zone, so we had to put systems in place to service their needs when we’ re not here,” Gus shares.“ The configurator functions similarly to automotive websites – for example, when configuring a new car online, you enter parameters and it gives you a proposal with the price and delivery status. Once you click‘ Buy Now’,
enquiries
@ dentsteel. co. uk Sales Bradford: 01274 607070 Sales Airdrie: 01236 439511
Specialist steel solutions supporting industry leaders like Street Crane
At Dent Steel, we supply high-performance steel products and specialist processing services designed for demanding industrial applications. From large-span steel plate profiles to advanced profiling, shotblasting, and painting, every stage of our process is focused on delivering consistent quality and reliability.
Our commitment to excellence runs through every product and every process cycle.
Discover how our specialist steel solutions can support your project: dentsteel. co. uk
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