____________________________________________________________________________________________________ Street
Crane
the website connects to a parts portal. Applying this to Street Crane, if a customer has an existing product, they simply enter the serial number in order to find out which parts are available.”
Another challenge faced by the company is competition with large multinational businesses.“ These organizations turnover billions of euros every year and we must find ways to compete against them,” Gus states. For Street Crane, innovation provides differentiation when financial resources aren’ t as viable, combined with relationship building.“ Our priority is finding innovative ways to sell our products while concentrating on the way we go to market – we still see ourselves as a family organization that values partnerships, rather than operating on a transactional basis solely focused on making money and ticking boxes. We strive to build the business on
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