__________________________________________________________________________ Vekoma
Rides Manufacturing
of storytelling and cutting-edge digital tools, ranging from short-format mixed reality experiences to interactive family activities using wearables, sensors and other devices.
PortAventura World will continue to act as both a partner and a client of the new venture, serving as a live testing ground for new experiences as they are developed and refined. Looking ahead, the roadmap includes the first local and international rollouts of WeRiseUp experiences, the continued evolution of its creative processes through artificial intelligence and the full completion of the spin-off setup. For Vekoma, it represents a natural extension of what it has always done and stood for: finding new ways to make people feel something they have never felt before. ■
www. vekoma. com
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