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bringing together Vekoma’ s ride engineering expertise and PortAventura World’ s experience in developing and validating mixed reality technology at scale.
WeRiseUp operates across two main business lines. The first is focused on the theme park sector, where the newly established company will partner with operators worldwide to breathe new life into existing attractions and extend their lifecycle by layering mixed reality experiences on top of physical rides while boosting guest engagement, repeat visitation and revenue. The second targets cultural heritage, positioning WeRiseUp as a specialist partner for museums, historic venues, public institutions and tourism operators, using mixed reality to enhance the visitor experience, attract multi-generational audiences and open up new revenue streams. Across both lines, the technology draws on a combination
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