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the first stages of movement development and prototyping, working with different suppliers and techniques to achieve quality in non-traditional ways.“ Innovation and an understanding of the value and finish we want to create are a core part of the design brief from day one. If someone within our design team comes in with an incredible watch that would exceed our three-times markup principle, it goes back to the drawing board,” Sarah clarifies.
Paul Wright, Merchandising and Supply Chain Director, elaborates on how that commercial and creative thinking work together.“ It takes a combination of commercial awareness, an understanding of manufacturing processes and a constant question of what we can do within those processes to deliver what the consumer wants. Equally, we strive to create something for our consumers that has not been thought of or tried before. Bringing those two elements as close together as possible
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