____________________________________________________________________________________________ Christopher
Ward
is where the real opportunity to innovate lies. It is always about finding where the value is to the consumer and directing the manufacturing spend to the right place.”
For Christopher Ward, innovation extends to process as much as product. A compelling example is Christopher Ward’ s use of the guilloche technique on its Bel Canto Classic watch. Traditionally a hand-cut craft associated with the most expensive watches in the world, the company worked with a Swiss partner to develop a laser-cut finish that replicates the result at a fraction of the cost and labor.“ The result is not a hand-cut dial, but something that is visually near-identical at considerably better value. It also means we can produce these watches at a commercial volume, which hand-cutting one dial at a time would simply not allow,” Paul informs.
Sarah tells us more about the Bel Canto watch itself, highlighting its most
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