____________________________________________________________________________________________ Christopher
Ward
our adaptation of the guilloche technique, which resulted in absolutely astonishing watches that remained accessible.”
Despite the fact that a couple of centuries earlier British watchmaking was a strong tradition, when Christopher Ward launched, there were few British watch brands to speak of. The luxury watch market was dominated by the Swiss, with strong competition emerging from Japan through brands like Grand Seiko and Citizen. By around 2020, Christopher Ward’ s founders had noticed a growing groundswell of change and micro-brands began to pop up across the industry. In conversation with Roger Smith, one of the most celebrated watchmakers alive today, Christopher Ward CEO Mike France cofounded the Alliance of British Watch and Clock Makers, a trade body to represent and unite these emerging brands. The result is a community where brands can compete while also supporting one
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