Ultra Décolletage SA
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another. Every March, the Alliance runs British Watchmakers’ Day, an event that attracts queues around the block and sells out within hours.
It is from those relationships that some of Christopher Ward’ s most exciting collaborations have come to be. The Celestial, developed in partnership with Mr. Jones Watches, is one such example, with all 300 pieces sold out within 48 hours. Paul tells us more about the distinctive features of this unique product.“ The crystal and the dial were truly artisanal; hand finished in the UK and then assembled in Switzerland. The Moonphase watch was based on a module we developed to sit on a standard movement, combining our engineering expertise with not just design, but genuine artistry and artisanal production. Naturally, the process presented some challenges, but we enjoy taking on challenges and
if it were easy, everyone would be doing it. We love working with people who are as obsessed with watches as we are and trying to do things that have not been done before. There is a constant thread running through everything we do; a drive to create watches that are truly innovative and groundbreaking; to think differently and to bring things to market that watch enthusiasts just adore.”
Bringing those products to life and making them available for customers to experience their quality and comfort in person is essential, making it the final piece of the puzzle for Christopher Ward. As such, it is something the company has invested in deliberately. Sarah explains the thinking behind the brand’ s growing showroom presence.“ We have three showrooms in the UK, including a beautiful showroom space at our headquarters in Maidenhead,
Ultra Décolletage SA
From design to finishing since 1906
Watchmaking supplies and high-precision bar turning
+ 41( 0) 32 497 90 09 | info @ ultradec. ch | www. ultradec. ch
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