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Astonish
Turnover doubled, accreditations maintained, prices held; manufacturer Astonish proves ethics and expansion aren’ t mutually exclusive
Based in the humble, post-industrial city of Bradford, West Yorkshire, family-owned business Astonish is reaching impressive new heights. Positioned comfortably alongside numerous industry giants, the UK’ s leading independent cleaning manufacturer is growing even faster than some corporate conglomerates, while offering competitive prices and providing more ethical products.
In 2023, Astonish had only been operating from its purpose-built £ 30 million manufacturing facility for 12 months. We catch up with CEO, Howard Moss, three years on to discuss the company’ s growth, innovation, and continuous commitment to planet earth.
“ I’ m pleased to say the business has approximately doubled since we last spoke,” Howard opens.“ At the close of our current financial year in May, we finished on a little over £ 70 million in turnover. We’ ve settled into our state-of-the-art factory, and the site is set to receive a further £ 5 million of new capital machinery in September, which will enable the launch of a new sustainable product, designed to replace an existing plastic format with a cardboard alternative.”
With a record-breaking 2025 and projected growth of 20 percent for this year, Howard believes the company’ s success comes down to three core factors: new product development, making the highest quality products, and offering genuine value for money.“ Astonish has remained committed to delivering best-in-class products at the best possible value,” continues Howard.“ Looking back over the last 15 years, we’ ve faced the banking crisis, Covid-19 pandemic, and now a suppressed market shaped by
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