________________________________________________________________________________________________________________________
global and geopolitical pressures – other brands have imposed real price increases that retailers would ultimately have to pass on to shoppers. We haven’ t done that; even though some of our packaging has increased in cost by more than 20 percent since April, we’ re absorbing it. It will ease off in due course, and, in the short term, we’ d rather take it on than pass it to the shopper.”
The deliberate decision to absorb rising costs rather than forwarding it to consumers is a perfect example of Astonish’ s distinct market identity and strong morals – complementing the ethical standards it holds as a fully vegan and cruelty-free brand.“ Holding and maintaining the Cruelty Free International and Vegan Society accreditations means that whenever we’ re developing a new product range and sourcing new raw materials, every supplier must provide a signed declaration
Delpack
is delighted to partner Astonish, and support the exciting plans for future dynamic growth across the Auto- Dishwash and Laundry unit dose categories.
www. delpack-innovation. com
Contact: Adrian Gurney, Managing Director | Adrian. Gurney @ delpackhousehold. co. uk
182