___________________________________________________________________________________ Jaguar Land Rover( JLR)
introduced globally. The upcoming revision to the ELV directive will mandate a minimum percentage of post-consumer and even automotive closed loop polymer content so it is imperative that our supply network evolves to meet these and other requirements.”
Meeting those requirements is the floor, not the ceiling. For Reuben, the broader case for sustainability goes well beyond compliance.“ Driving sustainability into your business, whatever it is, is not just a good thing to do for the environment; it gives you real, tangible, business levers. These can be to improve resilience, reduce cost, ensure compliance, raise your brand’ s profile or value and of course, make the planet a better place for us all to live. The trick is to get sustainability into the DNA of everything you do, a hygiene factor, that way everyone can contribute,” he concludes. ■
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