_____________________________________________________________________________ Hercules Manufacturing Co.
The company has also rolled out a big change that it will continue implementing over the next six months; it has started running production seven days a week, in preparation to open up capacity.“ The market has been a little soft, but we’ re making these changes six to 18 months ahead of need, so we’ re ready when demand picks up and can gain market share by being prepared rather than reactive,” reveals Justin.“ We’ re also investing heavily in new equipment and technology to expand capacity and improve efficiency. We’ re focused now on the quality of customer we bring in, not just quantity – building relationships that will carry us for the next ten to 20 years. Our target is to roughly double revenue again within three years, aligning sales, marketing, and production to make this happen.
“ Ultimately, we want to be a cornerstone within our sector – a brand people trust for doing the right thing and building the best-quality product on the market. We’ ve hit a lot of milestones and made some remarkable achievements, but we’ re far from the finish line,” he concludes.“ We’ re going to keep pushing, keep growing, and keep investing in building this company into a powerhouse within the industry.” ■
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