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they are probably quite different. Personally, my most productive thinking happens in the in-between moments: while hiking, biking, doing housework or yard maintenance – nothing too complicated. At the company level though, we have become much more structured, writing down design requirements and communicating ideas across the team. Those design requirements have become one of the most important inputs into how we formalize the things we choose to innovate on,” he elaborates.
Two products illustrate what innovation looks like in practice at Peak Design. The first is a single-stage carbon fiber trolley for rolling luggage, a recently launched product that changes how trolley systems work and around which Peak Design holds active patents.“ What we have created is simply better than what existed before. What is challenging right now is that our trolley costs us $ 35 to manufacture, compared to around $ 8 for an industry-standard equivalent, and that
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