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inevitably shows up in the retail price of the finished product. However, I fully expect the luggage industry to work hard to work around those patents and develop their own versions, because that is what innovation does: it moves an entire industry forward,” Peter highlights.
The second example predates Peak Design entirely. In 2008, Peter had the idea for a tripod that closes in on itself to remove all negative space, which fundamentally changed the shape of the product. In that case, Peak Design brought that innovation to market and the rest of the industry followed.“ We have our own manufacturer for tripods, one we trained ourselves, but if you walk into other manufacturers today, it smells like Peak Design in there, like they have all gotten the memo. As much as I do not love seeing our ideas replicated, I think it is also a badge of pride and to be expected when you truly innovate,” he adds.
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