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Composites One
▲ Dave Smith, Chief Commercial Officer
▲ Christina Chatfield, Head of Digital Growth
how they buy, source and manage materials. That challenge inspired Composites One to rebuild the experience around the customer.”
The process began with customer listening sessions, followed by broader feedback and ongoing input from a customer advisory group.“ It started with listening,” Christina notes.“ Early feedback from customers pointed us toward clear opportunities to improve the experience, so we made it a priority to understand those needs properly rather than guess at solutions. The platform was built with our customers.”
The initiative brought together sales enablement, marketing, Information systems, e-commerce and customer experience teams around one shared goal: creating a simpler, more connected journey for customers.
Composites One manages tens of thousands of products from more than 600 suppliers, and customer needs differ across markets. Instead of building separate experiences for every market, Composites
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