Manufacturing Today Issue 210 Issue 210 March 2023 | Page 135

Keltech
With a clear impression forming that some of Keltech ’ s existing portfolio of work had a short life span , it was time for the business to reinvent itself .”
Big business
Having completed market research on the digital infrastructure space , Seamus defined a clear synergy . “ It took some convincing the other senior management . I think when I started talking about the cloud a good few of them started to look up ,” Seamus chuckles , “ however , progress was swift .”
One of the first areas Seamus targeted were critical power solution providers . “ Data centers are one of the most energyintensive building types , consuming ten to 50 times the energy per floor space of a typical commercial office building .” The vast array of products that critical power solution providers supply the industry was a perfect fit for Keltech ’ s capabilities . “ I don ’ t think people realize just how huge this is ; the data center industry accounts for around four percent of global electricity consumption ; it ’ s big business .”
Performance solutions
Within 12 months of targeting the sector , Keltech had its first customer , a manufacturer of electrical switchgear and power distribution systems . “ It started out small but within about 12 months they were one of our biggest customers ,” Seamus recalls .
Now with a real foothold in the space , Keltech looked to expand further and supply more products into the smart economy . “ We spotted some huge opportunities for investment and long-term plans happened around the rollout of full fiber broadband cables . It wasn ’ t too difficult to spot where Keltech could add value in this supply chain
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